Fitrah Filter Founding Families

You know this moment all too well…

Your 6-year-old turns to you and asks if they can watch a show or read a book you haven’t vetted yet.

You open Google or ChatGPT. You start digging.

Forty-five minutes later, you’ve read forums, parent blogs and Reddit threads, and you still don’t have a clear answer through an Islamic lens. You’re not sure it’s right for their age, either.

And tomorrow, it starts all over again.

This is the reality for Muslim parents. Every. Single. Day.

You’re not just screening for violence and language like every other parent. You’re screening for:

✗Magic and sorcery that contradicts tawheed
✗Relationship dynamics that normalise what Islam forbids
✗Gender ideology slipped into “harmless” cartoons
✗Dress, behaviour and values that quietly chip away at Islamic identity
✗Developmental concerns on top of faith concerns

And until now, there was nothing built for you.

Common Sense Media?

Secular. It doesn’t touch Islamic values.

Muslim parenting groups?

You wait hours for an answer and get ten different opinions.

Googling it or asking ChatGPT?

Generic and scattered answers based on your last search history.

Imagine this instead…

Your child asks about a new book, game or YouTuber. You open The Fitrah Filter and type the title or snap a screenshot.

In minutes, you have:

✓A clear Green, Amber or Red rating
✓An Islamic alignment breakdown: does it contradict aqeedah, normalise haram or undermine Islamic values?
✓An expert-level developmental assessment: is this right for their age and stage?
✓Specific flags: exactly what concerned us and why, with context
✓Your decision, made confidently, in the time it used to take to find one reliable review

Finally, no guilt. No rabbit holes. No “I hope I didn’t miss anything.”

Just clarity and confidence.

Join the Waitlist

Two expert lenses. One answer.

The Fitrah Filter screens books, shows, films, games, YouTube channels and social media accounts through two lenses at once:

Child development science

What’s appropriate for your child’s stage of growth, attention, emotional regulation and identity formation.

Islamic scholarship

Grounded in scholarly consensus, assessing faith alignment, Islamic identity safety and values reinforcement.

No other tool does both. So we built the one that didn’t exist for us, and now we are sharing it with you.

Whether your child is asking about…

The new Netflix show all their classmates are watching
The book their teacher assigned or their friend is reading
The game their cousins keep talking about
The YouTube channel they’ve been eyeing
The movie everyone’s watching over winter break

…The Fitrah Filter gives you an answer you can trust, fast.

From founding members, first round

What parents told us after they used it.

This app is a great tool to add in our Muslim parenting toolkit! JazakAllah khayr for working on this amazing legacy. May every child’s fitra saved weigh heavy in your mizan. Allahumma amin.

Founding member, first round

Allahumma barik, my oldest loves books and while I do my best to vet I can no longer keep up. I just searched one of the books she’s read and very quickly I learnt it was something I needed to be cautious of. SubhanAllah.

Founding member, first round

Really happy about this app and pray it’s a beneficial resource for the Ummah, ameen.

Founding member, first round

Join the Fitrah Filter movement last round as a founding member.

The Fitrah Filter Pro is normally $29 a month, or $348 a year. For waitlisters, here is what will happen. On Nov 17 to 19, we will bring back the most requested rate: $100 for 12 months of the Fitrah Filter app, non-recurring, and you rejoin after that or not, your decision.

The waitlist hears first, and the best price lasts only 48 hours. Spots will be capped, since we are absorbing your usage cost.

Save My Spot

This is for you if…

You’re a Muslim parent raising children surrounded by mainstream media
You believe protecting your child’s fitrah is one of your most important responsibilities
You’re exhausted from researching every piece of content by hand
You want to make confident decisions without spending hours you don’t have
You know the stakes: your child’s Islamic identity is being shaped right now, by what they consume

Eman and Yusuf at home with their children — Eman & Yusuf, and the reasons we built this.

Dear parents,

Every show your children watch, every book they read, every game they play leaves an impression on who they’re becoming: on their relationship with Allah, their Islamic identity and their values.

You can’t screen everything by hand forever. It isn’t sustainable, especially with children of different ages under one roof. I know, because I have five.

What you need is a trusted system that does it with you. One that understands your lens as a Muslim parent, speaks your language, shares your values, and gives you back the hours you’ve been losing every week.

That’s exactly what we built.

Join the Founding Families waitlist. Be first through the doors on November 17.

Eman & Yusuf

Get the Winter Break Watch List, your first search, and first access

Join the movement. Be first. Shape the future of parenting tools for Muslims.